Evaluation-
Question #1
-
A suggested approach to writing 7 conventions
(rules) and form your media products (music video, advert)
-
How have you followed or changed the conventions
(rules)?
-
3 elements to include= textual
analysis/ case studies/ critical theory
-
Incorporate and draw links between the three
-
Textual
analysis on the video:
Denotation and
connotation of:
·
Camera (movements,
high and low angles, shot type)
·
Editing (shot reverse shot, cutting rate, rhythm,
jump cuts, transitions, colour corrections which connotes the past)
·
Sound (synching
sounds with visions, non-diegetic sound)
·
Mis-en-scene
(locations, props, makeup...)
The purpose of why
you used a handheld/still camera
Use a different colour and make
links to your case studies and why you shot something the way you did or why
you chose the font you did. Using the same font that an existing advert has
used…
Then apply theory to your
textual analysis where it applies…
-
Textual
analysis on the print product:
Denotation and
connotation of:
·
Photography
(shots)
·
Lighting (focus)
·
Effects
·
Lettering
(font)
·
Combination
of elements/ layout
-
Theories:
·
Genre=
what type of musical genre used- specific conventions (theorist- Godwin)
·
Representation=
portrayal of artists, messages attached, any stereotypes attached,
sexuality- love + relationship
